mp4 files from within the clutter of media card folders and take these files straight into an NLE, you will get varying results. In some cases, there is no proper timebase within the files, so time itself is “rubbery” – meaning, a frame of time varies slightly in true duration from one frame to the next. The reason is that these systems record long-GOP media without valid timecode. It is not fine when coming from a Canon 5D, DJI, iPhone, Sony A7S, etc. Native media is fine when you are talking about ARRI ALEXA, Canon C300 or even RED files. As an editor you are most likely to receive a drive with organized copies of the camera media cards, but still with the media in its native form. Granted a DIT could do all of this, but in my experience, the person being called a DIT is generally just someone who copies/backs-up the camera cards onto hard drives to bring back from the shoot. The norm these days is for the production team to use a whole potpourri of professional and prosumer cameras, so it’s really up to the editor to straighten this out before the edit begins. Again, it's almost an unfair fight because EditReady was designed so carefully to address the specific use case of going from raw footage to edit-ready footage as soon as possible, but in the world of video production where time literally is money, you'll want EditReady fighting for you.Although most editing application manufacturers like to tout how you can just go from camera to edit with native media, most editors know that’s a pretty frustrating way to work. Fire up pretty much any media transcoder and give it a shot versus EditReady the speed with which it transcodes (high) and the strain it places on your Mac (low) outclasses any other utility. 2011 Intel or later) Mac hardware, and the results are impossible to ignore. And with some additional useful features that allow users to screen footage, apply LUTs, edit metadata, and more, it'll fit in with your video toolset with incredible ease.ĮditReady was built with unprecedented attention to modern (i.e. This limits EditReady's place in your arsenal of video processing and editing tools – it likely won't have you dumping any of your current utilities altogether – but the fact that it does its job so effectively means that you will never have any reason *not* to use EditReady in your workflow. There is no dancing around the point: drop in your media, transcode, move on. Its goal is to get your footage ready for the rest of the editing process as quickly as modern technology allows, and it has surprisingly met this goal.ĮditReady's interface is a wonderful case study in form closely following function. The proliferation of cameras shooting QuickTime movies means that more footage is being shot with greater ease, but it's not footage that feeds directly into the editing process, so it takes some prep work. And EditReady is designed with the future in mind - it’s ready to adopt new formats and workflows.ĮditReady is a professional-grade video transcoder that launches you from Production to Post Production as fast as possible. It leverages hardware accelerated video decoding, OpenCL image processing, and every CPU cycle your system has to spare. Modern, Blazing Fast, Ready for the Future - EditReady is designed to take advantage of all of the power available on modern Macs.You can even use metadata to generate filenames for your transcoded files. Manually add location data if your camera didn’t store it, or set a reel name for all of your files. Modern cameras store GPS data, lens settings, diagnostic data, and more. Smart Metadata Editing - EditReady provides a rich metadata viewer and editor.EditReady also allows you to override the framerate on your converted files, for pristine slow-motion with your 60p or 120p footage. You can apply LUTs to your video during conversion to set a specific look or convert your Log footage into Linear. More than just transcoding - In addition to transcoding to professional formats like ProRes, DNxHD, and H.264, EditReady makes it easy to prep your footage for screening and editing.MOV, MP4 and MXF media can all be quickly converted to edit ready quicktime movies in ProRes or DNxHD. EditReady provides easy, fast and powerful transcoding for video professionals, without an overwhelming interface or outdated format choices.
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